About Coco Tanning Company
The source of the Palm Beach Glow, On the Go®
Coco Tanning Company was created with one goal in mind: to deliver a luxe, skin-conscious tanning experience worthy of Palm Beach’s finest. From our mobile services to our proprietary glow products, everything we do is designed to enhance your natural beauty while prioritizing skin health, convenience, and long-lasting results.
We believe that tanning is more than a cosmetic service—it’s a confidence ritual. Whether you're booking a private appointment or shopping our curated line of clean, glow-enhancing essentials, you can expect the same level of excellence, care, and customization every time.
We’re proud to set the standard in modern tanning:
Effortless. Elevated. Unmatched.
From our signature blends to our detail-driven artistry, every glow we deliver is designed to be undeniably Coco.
The Palm Beach glow isn’t just a look—it’s a lifestyle.
Our Story
Founded in Palm Beach. Built to glow anywhere.
Coco Tanning Company was founded by a beauty-obsessed entrepreneur with a vision: to modernize tanning by combining clean products, luxurious convenience, and unmatched client care. What began as a mobile service quickly evolved into a trusted luxury brand—known for premium spray tans and high-performance glow products made for results you can see and feel.
Our goal? To become the go-to glow brand, whether you're on the east coast or across the country.
Meet the Team
The faces behind the glow
We work as a team to ensure every client receives a seamless and luxurious experience—from your first inquiry to your final rinse.
Alane “Coco” Ekonomou, Chief Glow Officer
Alane is the founder and visionary behind Coco Tanning Company. While pursuing her MBA, she blended her entrepreneurial drive with a deep passion for beauty and wellness—creating a brand that delivers the Palm Beach Glow, On the Go® through both premium services and proprietary products.
Coco Tanning Company is a reflection of her belief that beauty should feel effortless, empowering, and skin-safe. With a foundation rooted in excellence, consistency, and clean ingredients, the company has evolved beyond its mobile beginnings into a luxury lifestyle brand—with plans to expand far beyond Palm Beach.
In addition to leading Coco Tanning Company, Alane is the founder of NovaLane, a brand house and parent company dedicated to building thoughtful beauty and wellness concepts that glow from the inside out.
The glow may start in Palm Beach—but the vision was always bigger.
Katie Ekonomou, Executive Glow Getter
Katie plays a key role in keeping everything behind the scenes running smoothly. From client communication and scheduling to creative support and campaign coordination, she ensures every part of the glow experience reflects the Coco Tanning Company standard.
With a natural eye for detail and a passion for all things clean beauty, Katie helps bring the brand to life with warmth, professionalism, and a genuine love for the client experience. She’s not just part of the team—she’s part of the glow.
What Sets Us Apart
Not just a service. Not just a product. A full glow experience.
Customized Tanning
Every glow is tailored. We take the time to understand your desired finish, skin tone, and lifestyle—then craft a tan that complements your natural beauty.
Clean, Premium Formulas
Our proprietary products are made with clean, skin-nourishing ingredients for radiant, long-lasting results—without compromising your skin's health.
Meticulous Artistry
We apply each tan with an eye for detail and a commitment to consistency. Our technique is built on education, experience, and enhancement—not guesswork.
Luxury, Delivered
From in-home tanning to product delivery, we bring the glow to you. Wherever you are, you can experience the Palm Beach Glow, On the Go®.
